CASE STUDY — Tatti Lashes

“Finding an agency that you can trust to steer your brand in the right direction and deliver results isn’t always easy. Not only have We!nfluence delivered excellent results through a specified strategy, they have also invested the time to get to know our brand and understand what works for us.”

RYAN BARTON — DIGITAL DIRECTOR, TATTI LASHES

Tatti Lashes was formed by two best friends who have worked in the beauty industry for over ten years. Launched in April 2017, www.tattilashes.com sells the highest quality strip eyelashes at a price that is cost effective for make up artists.

Tatti Lashes Eyelashes are now worn and endorsed by some of the world’s most famous celebrities, including Khloe Kardashian, Kris Jenner and Christina Aguilera.

01 — THE CHALLENGE

At the start of their SEO campaign, Winfields had very little organic search presence and any traffic coming to their site through the channel was heavily brand biased. We Influence built out a highly targeted keyword strategy and managed the site architecture and all other technical SEO issues to ensure Google could crawl and index the site effectively. We also revamped all on page content, and developed a content campaign based on seasonal keyword search trends to support traffic and link acquisition efforts. The careful management of on and off page SEO produced some excellent results.

 

02 — THE SOLUTION

Using a combination of campaign bidding priority settings and shared budgets, we created a specialist Shopping campaign structure which included a true Brand-only Shopping campaign.

This meant that Brand & Non-Brand Shopping results could be managed, optimised and reported independently of each other.

We then rebuilt the Non-Brand Search campaigns, expanding keyword sets and introducing new ad copy for text ads. The new ads tested creative language to stand out from the competition and improve click-through rates. This meant that we could achieve top of page ad positions for non-Brand keywords without increasing bids, resulting in increased traffic and revenue for non-Brand search campaigns.

With the restructure completed, we then tailored bid modifiers for combinations of audience, device, location and time of day.

 

03 — THE RESULTS

Over six months, we were able to optimise both the Brand and non-Brand elements of the account:

RESULTS

  • 68%

    Gain in revenue for Brand campaigns

  • 9%

    Improvement in ROAS for Brand campaigns

  • 36%

    Increase in revenue for non-Brand campaigns

  • 39%

    Improvement in ROAS for non-Brand campaigns