CASE STUDY — Direct Stoves

“The quality of the content being created by We Influence for our website has further helped position Direct Stoves as an authority in the sector. The writing is detailed, authoritative and also educational and it has been pleasing to see the work rewarded by higher visibility for target keywords as well as increased assisted conversions.”

ADAM LEAH – MANAGING DIRECTOR, DIRECT STOVES

Direct Stoves has been a partner of We Influence for several years, during which time year on year growth has been enjoyed as a result of a focused multi-channel strategy.
Direct Stoves has always enjoyed a healthy amount of organic traffic to the blog posts on its website, but a refreshed approach was required to further monetise an area of the site which was welcoming an engaged audience.

01 — CONTENT

In just six months, through blog content, we have significantly increased organic traffic, visibility for target keywords and generated significant assisted conversions and direct click sales.

We have achieved this using variety of tactics:

  • We conducted a keyword gap analysis against both organic search competitors and direct marketplace competitors.
  • We also conducted a backlink analysis to determine areas of authority and areas where authority needs to be improved via content.
  • We have conducted a link intersection analysis to see which high value sites are linking to competitor websites, providing us with the ability to 'outcreate' high value content on competitor websites.
  • Blogs have been optimised via CRO/UX to increase assisted and direct click conversions.
  • Editorial strategy has been refined to create more blogs that drive sales e.g. brand and product spotlights.
  • High traffic legacy blogs have been optimised to drive further conversions.

RESULTS

  • 200%

    INCREASE IN
    ASSISTED CONVERSIONS

  • 173%

    INCREASE IN ASSISTED
    CONVERSIONS REVENUE

  • 205%

    INCREASE IN
    BLOG PAGE VIEWS